Knowledge is power no longer. Creativity is power.

Creativity is what differentiates organisations that succeed from those that do not. And yet the working world still organises people by task and process, demoting creativity to an afterthought. Furthermore, as robotics and artificial intelligence take over everything that is not creative, creativity is where power will reside.

Phil Lewis of Corporate Punk holds nothing back in his manifesto – Creativity Is Power – a blueprint for business leaders. He says:

“Seizing the power of creativity, and making the changes you need to make, may not be easy. It will not always be comfortable. But it is the most important leadership challenge facing businesses today.”

Read on and get exclusive access to more than 70 pages of invaluable insights, plus a complementary 60-minute film.

Watch a short preview of the film:

Creativity Is Power examines what goes wrong in organisations that are not getting the creative best out of their people, and how to correct those problems. It provides leaders with a set of powerful arguments and diagnostic tools, and it reveals the steps you can follow to turn your organisation into a creative powerhouse, including:

  • The 5 stages of creative decline.
  • The 5 symptoms of creatively dysfunctional businesses.
  • The 3 myths about how to make organisations creative.
  • The 5 ingredients for a creative organisation.

If you want to prosper now and safeguard your business against technological revolution, you need to seize the power of creativity.

Read a short excerpt from the manifesto:

Here are two truths.

  1. Getting the creative best out of people is essential, not only for organisations to do well, but also for them to survive in the modern world.
  2. Most organisations are terrible at it.

Let’s unpick those truths. The leader of an organisation might ask the following questions in response. (My answers are in italics.)

Why should I care about creativity?
Because creative organisations are the ones that succeed.

Does our survival really depend on creativity?
Yes. Because if creativity is poor, the organisation will fail.

If my organisation is so bad at creativity, why is it my problem?
You’re the leader. Everything is your problem.

Why am I not getting the creative best out of my people?
Read on, and you’ll be able to diagnose what’s wrong with your organisation.

read the full excerpt

 

A stunning and very limited print edition of Creativity Is Power is available priced at £30, prior to the main launch later this year. When they’re gone, they’re gone – this version will not be reprinted. To reserve your copy please visit The Corporate Punk Store now.

 

  [email protected]

Corporate Punk is registered in England under company number 07345186.
© Corporate Punk. All rights reserved.
Corporate Punk is a registered trademark.

  [email protected]

Corporate Punk is registered in England under company number 07345186.
© Corporate Punk. All rights reserved.
Corporate Punk is a registered trademark.