The Change Index

Have you got what it takes to change?

50% of change programmes fail

Source: Gartner, 2018

Change comes from within, through M&A, digitisation, human and structural change. Or it’s caused by external events: economic and social shifts, changing consumer demand. Black swans.

Corporate Punk’s Change Index is the result of five years’ research, development and real-world interactions with leading organisations. The scalable data it produces gives leaders an accurate, objective view of their organisation’s readiness and capacity for change.

Using this data you can work with your people to set the right conditions for this change to take hold – and avoid becoming a statistic.

How the Index works

The Change Index helps organisations and leaders experiencing change to measure and benchmark their adaptability and improve it right now.

Using our proprietary software, the Index measures three main factors that predict an organisation’s ability to adapt, survive and thrive during times of change: Awareness, Agility, Adaptability.

Results are statistically validated and objective, and weighted by algorithm to produce an overall score.

Within each factor, a range of contributory factors are scored, with performance falling within one of three ranges: Core strength, Development opportunity, Weak link.

Nuts and bolts

The Change Index is run remotely, with data gathered via PC or mobile.

It can be scaled across teams, departments, business units and markets as required – and any contrasts highlighted.

As we run the Index we can also capture a range of additional information about your business to use in our analysis. We will discuss this with you before getting going.

  • Proprietary data capture software
  • Unlimited participants
  • Clear, actionable recommendations

Successful change begins with a clear and objective view of your people’s readiness and ability to get that change done.


  • “Corporate Punk’s brilliant work allowed us to pinpoint pockets of behaviour that had become cultural norms that we could then work towards shifting… An important and high profile piece of work that required senior stakeholder buy-in.”

    Kate Coughlan, Head of Planning, BBC
  • "Corporate Punk's unique IP and thought leadership delivered simple, actionable insights. What's more, their energy, personality, and thoughtfulness quickly established them as trusted partners for our leaders and our organisation. Their work is rapidly impacting how we do business.”

    Gemma Popejoy, Chief People Officer, The Marketing Store Worldwide