Insights

Stop complaining, start creating

Back story Late last year, I was 'on one' to a colleague on the phone. The call was being recorded (we often do this, as we never know when creative inspiration is going to strike). The conversation took place a few days after Trump was elected, and a few months after...

Why most feedback is a waste of your time

Human psychology demonstrates that most feedback in business fails basic standards of accuracy and objectivity. It stops short of gaslighting - but only just. “Would you like feedback on the presentation from last week?” asked the client, a senior marketer from a...

Is it me… Or are meetings a waste of time?

Destroying the blame game, one sorry misconception at a time. Welcome back to Corporate Punk’s series ‘Is it me…?’, in which we seek new answers to common questions plaguing today's creative leader — answers that usually involve the word ‘Yes’. “The best thing about...

The five stages of creative grief

When your ideas keep getting trampled out of existence, it’s too easy to lay down your creative life. “It’s funny,” said my friend, a CMO in a major professional services firm, who didn’t actually find his predicament funny at all. “Every day when I walk into that...

“​…Is the agency useless?”​, Part 2: What to do next

You’ve identified problems in how you are managing your client or agency relationships – now what do you do about them? Last week’s article clearly struck a chord with many in the creative and consultancy industries. Judging by the comments I’ve been receiving via...

Is it me… Or is the agency useless?

Destroying the blame game, one sorry misconception at a time. I had been asked to observe an agency at work, as part of a broader project to diagnose issues on both sides of the table that were hindering creative ideas getting to market. A conference call was nearing...

Five good reasons to fire a client

How clearer rules of engagement lead to better relationships all round. “Here’s the thing,” proffers the CEO of a major client over breakfast one morning. “Our business was moving forward, was getting results. Until we started working with you. Then things started...

The Great Freelancer Swindle ends here.

Fewer of us than ever before have permanent jobs, and fewer of us want them. According to Intuit, a cloud accounting firm, freelancers will comprise a whopping 40% of the American workforce by 2020. Most agencies and consultancies are living in denial about this. They...